In addition to our strategic partnership with the Red Cross, we support a wide range of associations and initiatives that help make a difference in society – in the areas of health, sport and community.
The society around us is important to Frode Laursen. We operate globally, but we also think locally. That is why we sponsor a number of local sports clubs and support local events in the areas where we have our locations. In this way, we help promote good initiatives and a healthy lifestyle – and at the same time make a positive difference for our employees in their free time.
Partnership with the Red Cross
In December 2025, we entered into a strategic partnership with the Red Cross.
The partnership was launched with a donation of DKK 250,000 to help children affected by war and disasters. The support ranges from vital medical assistance to sleeping bags and children’s packages containing toys and drawing materials.
As part of the partnership, Frode Laursen has replaced Christmas gifts for customers with a donation to the Red Cross. In addition, many employees choose to donate their Christmas gift to a charitable cause each year. With the new partnership, this donation will go directly to the Red Cross for the next three years.
We support the fight against cancer
Every year, we support the fight against cancer through “Knæk Cancer”. It has become a valued tradition that both we and our employees are proud of and that helps strengthen our sense of community.
Fighting food waste
In 2022, Frode Laursen entered into a partnership with Wefood, which is part of DanChurchAid and sells surplus food in six stores in Danish cities. Read more about the partnersh
